Importance of more information in your proposals

Many proposal consultants or proposal writers try to address a primary concern to keep their proposal content clear, direct, and to the point. We know that clear and concise proposals are essential for selling, but you should not keep your proposals too short that the readers cannot understand it only. Good information is the key to selling and readers want to know everything before you put your trust in them.

Read on to learn what kind of information must add as a proposal consultant.

While it is easy to add information on your product or service in the proposal along with the pricing, never miss out on adding your company’s culture and values. The buyer will choose to work with you for many reasons and your company’s culture is one of them.

You need to also a point that gives the reader the reason to buy from you. So try to answer the question – why buy from you – in the proposal. If you haven’t addressed this question in your proposal, you must add more value information to your content.

Try to tell them what they are going to lose in case they do not do business with you. The concept of FOMO will work here. Tell them straight that if they do not accept the proposal, they will miss out on these points. It will attract you to do business with you.

Whether you are writing government proposals or other business proposals, these tips will surely help you.

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Every Proposal needs this Thing

If you have already researched about proposals, you will come to know that most of the proposals have a similar kind of a structure. Every proposal in response to a consulting RFP or other RFPs will start with a cover letter followed by an executive summary, solution to the problem, information about the team, the company, and the concluding with the price quotes.

While all the proposals are written carefully and they have clear summaries and expectations, many of them miss out on one critical component.

What is that missing piece?

Value is not the price or cost of the project at hand. And this value is not measured in monetary terms. Value, here, means showing the ‘extras’ that the customer will receive from your end. It may be a monetary gain, for example – free shipping, or it might be something that is difficult to quantify but can be only felt, for example – a long term friendship.

First you need to identify the value and bring it out in front of your readers. You should choose to add values to your proposals that your readers can relate to and these added values will make your proposal stand out from the competition and encourage buyers to work with you.

Even the government contract consultants should work in terms of adding values to the proposals as they work for every reader out there. If you need more help in creating RFPs or proposals, you can reach out to our government contracts consultants. We will help you.

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